The ice cream headache — also known as “brain freeze” — affects roughly 30 percent of ice cream lovers. That’s nearly 100 million Americans who are forced to eat their favorite frosty treat slowly, at the risk of debilitating pain and suffering.
Chances are, everyone knows someone who’s susceptible to ice cream headaches. It can be a parent, a spouse, a friend, or a co-worker. That’s why it’s an issue we take very seriously here at Turkey Hill Dairy. It’s also why we’ve spent many hours over the past several years on something called “Project 32.”
The result of Project 32 is the world’s first Ice Cream Headache Prevention Helmet. (That’s a working title. If anyone has a better name for the helmet, leave a comment!) The helmet, when worn by someone prone to ice cream headaches, has been proven to prevent “the freeze” in 99.7 percent of cases. (The 0.3 percent of instances that still result in a headache are being investigated by our research and development team but often involve chocolate-based milkshakes consumed in warmer indoor environments.)
The patented technology behind the helmet is a closely guarded secret, but we can tell you that the helmet uses a relatively simple process to monitor temperature fluctuations in the nerves that trigger ice cream headaches.
For now, the helmet only exists as a prototype, but Turkey Hill hopes to produce the helmet (in a variety of sizes and colors) for sale in our online store by the end of 2015. Check out the lab test video of Project 32 in action below, and stay tuned for more updates about this groundbreaking invention.
In the meantime, if you’re one of millions of Americans who suffer from ice cream headaches, take solace in knowing that relief is on the way!