Not long ago we got an e-mail from 79-year-old Augie S. from Hamilton, New Jersey. We loved his story so much that we asked him if we could share it here on our blog and he happily obliged. And so, we present the Ice Cream Journal’s first guest blogger, Augie S.:
I would like to tell a little story related to ice cream.
I am 79 years old, and when I was about 12 years old, I had a part-time job in a movie theatre (the Luna Theater in Brooklyn, New York), which my older cousins were in charge of. My job was to walk up and down the aisle during the movies saying, “I scream, you scream, we all scream for ice cream!” Then people would raise their hand and I would sell it to them.
Today, people would yell if someone would sell anything in that manner in a movie theater. I laugh whenever I think of those days!
Thank you so much for your story, Augie. According to one website we found, the Luna Theater opened in 1914 and closed in 1952.
We like to think of which movies might have been playing when Augie walked the aisles back in 1940. Maybe The Grapes of Wrath or that year’s Oscar winner, Rebecca (a thriller by Alfred Hitchcock). They could have also shown the previous year’s The Wizard of Oz or Gone with the Wind. Either way, we’re sure Augie and his frozen treats were a welcome sight. It’s too bad more theaters don’t sell ice cream these days!
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If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.
Yeah, why don’t they sell icecream in the movies anymore? Probably because it melts or can make a mess? Not sure. As much as they charge for tix and food it seems like they could afford to clean up a few Moose Tracks stains now and then!
It makes perfect sense. At home when I watch a movie I go right for the ice cream. Why not do the same at the theater?