We’ve begun working with our advertising agency on a TV commercial that will be used to promote Duetto. Turkey Hill doesn’t do a lot of television advertising (mostly radio, billboards and print ads), so this is pretty exciting for everyone involved in the project.
From start to finish, the process of making a 30-second TV spot can actually take several months. Right now, we’ve just completed the storyboard for the commercial. The storyboard is sort of like a comic strip and it’s used to help plan and visualize all of the different shots that will be used in the commercial. They’re also used to plan sequences in movies. Below is slide number one (out of 11).
The commercial will be shot right here in Lancaster County and is scheduled to begin taping in mid-April. Of course, there are other steps in there too, like scouting different locations, finding our actors, composing music and the whole post-production editing process. We’ll keep you posted on all the details, just in case you’re in the area and want to watch us in action!
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If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.
Due to a minor technical glitch, the comments for this entry were lost, but we did notice that one reader asked if they could come to the shooting of the commercial to watch.
We’ll have to check with the director on that. Normally it probably wouldn’t be an issue, but since the shoot involves lots of cows, the director may be concerned about keeping the “talent” mellow and under control. Cows are pretty mellow to begin with, but you know how actors can get sometimes.
If you need extras, I’ll be there!