Each year the International Dairy Foods Association (IDFA) gives out awards to the best promotional efforts by its members. This year’s awards were handed out at the IDFA’s annual SmartMarketing Conference in New Orleans, La.
As members of the IDFA, we entered our promotional campaign for Duetto in the category of “Best Overall Mixed Media Campaign,” which basically includes any marketing campaign that uses multiple methods of promotion or communication. The Duetto campaign definitely fits that description. It used TV ads, billboards, the internet, a public relations campaign, Giant Cow sampling events and much, much more.
After all the competition was scrutinized, analyzed and judged, our Duetto campaign won first place in “Best Overall Mixed Media Campaign” AND it won “Best in Show”! According to our Consumer Marketing Manager, Melissa Mattilio, the Duetto campaign is “one of the most successful new product launches in company history.” That’s says a lot considering we’ve been launching new products for over 75 years.
Needless to say, everyone here at Turkey Hill is extremely happy about the award. It means a lot to us recognized by the IDFA. They’re a big part of the dairy industry, with over 570 members. Below is a picture of the Turkey Hill team with our new award. We’re still trying to figure out where to hang the plaque.
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If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.
That is too Awesome for words! Congrat’s TH team!! You rock, like I always say!
Congratulations to all the staffers (Ernie’s Elves). But even the best ad campaign can only get me to try a product once. Fortunately, Duetto flavors are quality products and now I am hooked. But I still haven’t tasted the lemon Duetto. I order from ACME for home delivery, and they don’t list it on their Internet site yet. I’ll be patient.
Congrats on your award; you certainly deserve it!
Congrats to all the staff. I love Duettos!
Awesome!!! Good Job. Congratulations and keep up the good work. We’re depending on it.
Congratulations!! I am going to buy some today!!
As usual GREAT JOB well done
What a wonderful honor and well-deserved. Congrats to all and I’m sure you’ll find a prominent spot for the plaque to be displayed.
Fantastic!!
My favorite is the raspberry/vanilla.
Been waiting for this combo. It’s a great summer treat.
Gerry B.
Congratulations!
Congrads on the award. The best ads do not sell a product but the best product does and that is where you lead with all your TH products. My hubby reminded me in the 50′s Piel’s beer had the best ads with Harry & Bert. People would call up the TV stations for when they would appear but did it sell Piel’s beer. No since it was one of the worst in a crowded local beer market. Remember that as long as your quality is number one word of mouth will sell more products than the best ads. Ads will let the public know about a new product but its the product that sells itself after the consumer’s first taste.
For how long a period do you offer your Limited Editions? I live in NEPA and haven’t seen Box of Chocolates yet. Strange, since Gertrude Hawk is made in the next town. I’LL CONSOLE MYSELF WITH CHOCOLATE MARSHMALLOW.
Congratulations! It couldn’t have happened to a better ice cream.
Thanks everyone! Good work comes easily when you love your job and we definitely love what we do.
Congrats to the entire Turkey Hill Team! Duetto is a treat deserving it’s own top prize, and the campaign speaks for the product. Well done!
Congratulations!! You deserve it Turkey Hill. Duetto is the best. I love all the flavors, BUT, my favorite is mango. Ho my it is heaven. I always brag about Duetto to everyone, its the best, haven’t tried root beer yet, as soon as our store gets it, I will buy it!! Thank you again.
Hang your plaque above the time clock, and when everyone arrives, they will feel proud of the achievement and work for the next award. When they leave work, they will be tired, but know their day’s work will be recognized by all the Turkey Hill ice cream lovers. Make two copies and hang them in the rest rooms where everyone goes several times a day. This will remind them of the future rewards to come with their efforts.
That’s Awesome!!!!I like the time clock idea as well. It sounds like a fun place to work, who wouldn’t love making people happy. Congratulations. Amy
Congratulations to all you fine folks at Turkey Hill. You are so very deserving of the award. I will celebrate with you by walking over to my freezer and helping myself to a bowl of the Mango Duetto right now!!
Congratulations to everyone at Turkey Hill. We haven’t tried the Duetto flavors yet, but I’ll look for them next time I pick up ice cream.
Well deserved pats on the back to all of the TH team. We have really been enjoying the Root Beer – try adding that to your root beer soda for a TRULY TERIFFIC TREAT. Bring on more flavors-we look forward to new combinations of vanilla plus.
I just found the new Chocolate Coconut Duetto and absolutely love it!!!! I am an avid coconut NUT! I would never have believed that it could taste so good in chocolate ice cream – but this combination is marvelous. Please keep making this duo – I am hooked!
Congratulations!!!! You all deserve it!!! Keep up the good work it shows that you all love your jobs. Are you taking applications?
Congrats to all! T.H. has always been the “best of show” in our freezer!
Caroline is right! Your promotion may be a hit, but your products are what wins the loyal customers! Congratulations on having a great team and a great company!
HI everyone, I a still trying to find Turkey Hill southern Lemon Ice cream.
I can’t find it yet. But I am still looking. I can’t waite to get my lip on some good ice cream. I just brought some Turkey Hill Duetto Cherry ice cream. Turkey Hill ice cream you are the best ice cream.
i really like the new duetto flavor of root beer it tastes almost like a root beer float.
Congrats to all of you…your hard work and dedication led to this award and we, the consumers, are the winners of the best tasting ice cream and duetto flavors ever.
Hello, it nice to see a the picture of the winners, names on a site do mean much to people. It is complete when you seea face with a name. thank you
Congratulations! Your company definitely has a “family” atmosphere.
Well deserved award.
the giant duetto cow should also win an award for artistry. they are so colorful and pleasing to the eyes. I just love them.
I really love the website, especially the Gondola game!
Congradulations Sis – You look great in the photo!
SIS
Good god, I’ve never seen so many white people all together at once.
The Duetto Gelatto’s are absolutely incredible. I was lucky enough to find a Chocolate/Coconut flavor. There is nothing like it. The rich chocolate and the fresh coconut is mouthwatering. Keep up the good work. I’d like to see more chocolate/fruit combos perhaps a chocolate/banana or a chocolate/kiwi?
Great job on the chocolate/coconut duettos. It’s absolutely amazing.