TURKEY HILL HISTORY: A GIANT COW IS BORN

Posted by Turkey Hill Team on July 28th, 2008


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Thanks to everyone for your great suggestions in our previous post on how to cure an ice cream headache. We’re going to summarize some of your ideas in a future Ice Cream Journal write-up and maybe even test some of them to see how well they work!

The following is an excerpt from our official history book, Turkey Hill: A Family Vision. To purchase your own copy, visit our online store.

In 1967, Turkey Hill Dairy purchased a Jersey cow that did not resemble an other Jersey cows found on the rolling hills surrounding the Dairy. The 13-and-a-half foot tall “herd of one” was made with reddish brown fiberglass, weighed in at over 3,500 pounds, and sported a set of three-foot horns. Because she was used to promote the All-Jersey line of milk, a giant milk carton was also displayed on the front of her trailer.

To name the giant cow, a contest was run asking for suggestions from schoolchildren. The contest winner suggested the name Proteina, and the newly named giant cow quickly became the company’s roving ambassador. Turkey Hill retired Proteina when the All-Jersey line of milk was discontinued. It did not take long, however, before the Dairy introduced a new cow. In 1977, Proteina was transformed from a Jersey cow to a giant black and white Holstein. At this time, her horns were permanently removed to avoid further havoc on utility lines and low underpasses.

In 1985, the Turkey Hill Cow, as she became known, made her first trip outside of central Pennsylvania to Independence Square in Philadelphia for the annual “Every Day is Sundae” Festival. Because this was the first of many ice cream giveaways, the Turkey Hill milk carton on the front of the trailer was replaced with an ice cream container.

(In the next chapter of Turkey Hill giant cow history, we’ll talk about some of the giant cow’s brushes with the law and her first trip overseas!)

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86 Responses to “TURKEY HILL HISTORY: A GIANT COW IS BORN”

  1. Diane says:

    have it come to northeastern,pa
    people would love it

  2. Kelli says:

    Easton, PA – home of Crayola would love to have Proteina come to visit!!

  3. Joe Soler says:

    Very cool how this cow has earned a new lease on life thanks to Turkey Hill. We don’t appreciate our giant mascots anymore like we used to appreciate them.

  4. h tina says:

    when is the turkey hill cow coming to schuylkill county ?

  5. Carroll Good says:

    A few years ago we were driving in Lancaster County and low and behold right in front of us was the giant Turkey Hill cow. It was quite an experience and we really enjoyed seeing her “up close”. Would love to have a carton of Turkey Hill ice cream as big as the one that rides in front of her. Yum!

  6. Bob Kessler Jr says:

    How far does the Turkey Hill cow travel? Does it ever leave the state of Pennsylvania? I live in Maryland and would not mind a visit from the cow especially if accompanied by gallons of Turkey Hill ice cream.

  7. Peg Cramer says:

    It would be fun to see that cow parked on my street for a day. How often does she get a “touch-up” paint job?

  8. Patty Brandel says:

    i love these stories! Great ice cream!

  9. Vikki C. says:

    I like the idea someone else posted here of having an “ice cream mustache” on the cow, and the container open and obviously eaten from. That would be really cute!!

  10. Lisa C. Pasternak says:

    Hey T.H. how about a series of ads with the mascot, a different devotee of T.H. ice cream in each ad with a T.H. mustache and a carton of their favorite flavor? Remember, I get the first shot! “Got Ice Cream?”

  11. Hope says:

    would love to see her come to Long Island NY . She can cool off in one of our many beaches. I can see her now crossing the VERRAZZANO BRIDGE—

  12. Artemis says:

    Now thats having a cow!!!!!

  13. Erica says:

    I think the kids who named the Jersey Girl Proteina were so smart, since we always think of milk products as a good source of protein!

  14. peg says:

    Good idea. Everybody likes ice cream, especially Turkey Hill.

  15. Susan says:

    Love the cow hope she come to Buffalo again soon!

  16. Debbie F says:

    About 5 years ago the cow made an appearance at our local super market.
    Thanks TH for stopping in our area(about 45 miles north of Pittsburgh,Pa)

  17. Theresa D says:

    Great Story!! I have never seen the cow when visiting. Maybe you should bring Proteina to Buffalo NY for a visit!! I’m sure she would be a very welcome visitor:)

  18. Debbie L says:

    This Jersey Girl would love some Jersey cow Turkey Hill ice cream any time!!!

  19. Kathy says:

    I love reading the history of long standing companies, and I miss the big mascots too.

  20. Nancy N says:

    I saw the cow a couple of years ago at our Wegmans store in Chili, NY. I didn’t know TH was there, but went to do some shopping and there it was. This was when Wegmans began to carry TH ice cream. So glad they made that decision.

  21. Pat says:

    I saw the Turkey Hill cow in a parking lot as I was riding past on the highway. By the time I realized it was the Turkey Hill cow I was already down the road LOL !!!! Keep the history lessons coming Turkey Hill.

  22. Barbara K. says:

    When I first started to read this article I saw a giant HOLSTEIN cow staring at me and the article was talking about a 1967 JERSEY Cow. I thought–they are confused–Jersey cows are not black and white!

  23. Christina M. says:

    How cute!!!!!!!!!!

  24. G Otto says:

    I’m looking forward to seing this cow once again at an all-you-can-eat ice cream event, like the ones you once held in Lancaster Square in Lancaster, PA. It was an event to die for.

  25. Ella says:

    I always knew NJ had the largest cows! Go Turkey Hill!

  26. Amy K Gross says:

    Cool Cow. I just saw my first Turkey Hill store when I went to Hershey park on Friday. I love Turkey Hill. Amy

  27. Elizabeth P. says:

    Soooo cute! That’s pretty much the reason I started to get Turkey Hill. I love cows, I have a huge collection, and then when I saw a cow, I tried it, and I love it ever since!

  28. marie giase says:

    Giant cow -wow

  29. lee carr says:

    I will be in the great county of Lancaster this weekend and I will keep an eye out for the giant cow. I hope I get a photo, if not, I am sure that I will have some turkey hill something, ice cream or drink. soooooo good.

  30. Heidi says:

    When I was a kid, I remember standing underneath a giant Guernsey cow in Wisconsin. Maybe you need to find that cow along with a giant Brown Swiss and Ayrshire for the TH stable. On second thought, scrap that idea. What could possibly be more fun than owning the Miss Duetto cow?

  31. Loretta says:

    I believe we saw the Turkey Hill cow at the New York State Fair not too many years ago. Standing in line to receive a cup of Turkey Hill ice cream was a treat for us on a hot day at the fair. Now we get our own Turkey Hill ice cream when we grocery shop.

  32. Robbin L. Netz says:

    The photo just does not do it justice. You have to see it in person to really appreciate the magnitude of it. Awesome! Great to see other people’s facial expressions when they see it for the first time. Simply makes you smile.

  33. Zona Bordas says:

    I will very proud to see this cow when I win the contest! Hope we can bring it home to our home town! We would be glad to have him visit! And I do love Turkey Hill Ice Cream,espically peach this time of year! Love the creamy rich ice cream!

  34. Barbara says:

    My son-in-law used to live in Etters, PA – says he saw the cow drive by frequently! How cool! (especially since I have a cow collection)

  35. Judy Adam says:

    My friend was lucky enough to win a ride with the Turkey Hill Cow. She had a great time traveling through the countryside, and I enjoyed the pictures!

  36. Susan says:

    Why doesn’t the Turkey Hill giant cow have a fan site on Facebook???? I remember when the kids were little they couldn’t wait until the cow came around to visit at the local store. Can anyone start this group or is this something that Turkey Hill would have to start due to licensing?

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