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April 07th, 2009 | Category: General

LOWERING THE PRICE OF TURKEY HILL ICE CREAM

Posted by: Turkey Hill Team

Good news, fellow ice cream lovers! I’m very happy to announce that effective April 1, 2009, Turkey Hill Dairy offered retailers a five cent reduction on the net wholesale price of our 1.5 quart ice cream flavors. This is in conjunction with a five cent decrease offered on October 1, 2008. In other words, retailers are now able to purchase Turkey Hill ice cream for 10 cents less than they used to, a savings we hope will lead to lower prices for the many Turkey Hill ice cream fans out there.

So why the ten cent discount? There are a few reasons, actually. 

For years, the cost of making ice cream rose steadily. So did the cost of making just about every other packaged good. Which is why manufacturers began decreasing the size of packaging, raising the price of the product, or, worst of all, stopped making real ice cream in many flavors. Sometimes they did all three. As many of you know, instead of raising prices to offset the rising cost of ingredients, last year Turkey Hill decreased the size of its packaging (but we kept making the same great tasting, rich premium ice cream). It was an issue I discussed in a previous blog entry here on the Ice Cream Journal.

But now, the cost of ice cream ingredients (primarily milk and cream) has begun to decrease. Prices came down enough to warrant passing along some of that savings to customers. I know it’s only 10 cents, but given the higher grocery costs everyone has experienced over the past few years, and today’s tough economic times, a little savings here and there can really add up. 

Making the decision to lower prices was actually an easy one. Ever since my great-grandfather, Armor Frey, created Turkey Hill Dairy over 75 years ago, the needs of our customers has always been the primary motivation behind many of our business decisions. He’d, no doubt, be extremely pleased with this price reduction…after letting me know what he thought about the disappearance of Apricot and Honey Vanilla from the Turkey Hill ice cream line-up.

Sincerely,

Quintin Frey
President, Turkey Hill Dairy

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58 Comments

myob wrote:

WOWWWWWWWWWWWWWWWW, YOU LOWERED THE PRICE OF THE 1.5 quart TURKEY HILL ICE CREAM CONTAINER TO THE PRICE THAT YOU USED TO CHARGE FOR THE HALF GALLON OF TURKEY HILL ICE CREAM?

And your customers are STUPID enough to think that you’re GIVING them something?

Good for you, Quintin! You’re a crook and a thief and you’re robbing your customers blind and you didn’t even need a gun. Your grandfather is probably spinning in his grave.

Why the ten cent discount? Easy, because SOME customers, like myself and the other customers with a brain, buy any ice that’s on sale these days and are no longer loyal to the crooks at Turkey Hill and Turkey Hill is sweating their dropping sales.

Simple, no?

Simple, yes.

Go ahead, delete my comments. I’m sure this fits with your new company censorship guidelines.


Wanda wrote:

I always watch for the sale prices on Turkey Hill ice cream in the newspaper circulars. Then I buy as many as possible cause some stores have a limit. If you wait until the last day nothing is left. (just goes to show how much everyone loves Turkey Hill ice cream!)


Mike Barry wrote:

Great product. Great price. Great quality.


Peter Hoagland wrote:

The carton has been reduced by 25%. A ten cent decrease which the consumer will likely not see is an insult.

I have been enjoying Harris Teeter and Wegmans ice cream. In my opinion, they value their customers more than turkey Hill.


Karen wrote:

Thank you. Thank you. Thank you. I find this entry really nice. I don’t care it’s only 10 cents. It’s the fact that Turkey Hill isn’t just thinking about themselves and hopefully in the end this will impact the bottom line in a positive way via more sales. I will only buy ice cream at X price or below (Turkey Hill or not) despite my desire for Turkey Hill. Times are tough.


Frank wrote:

I hate the smaller “Half-Gallons” and I think they are too small. I find that they thaw faster on the way home and I now only but 1 – once in a while – instaed of having 2 or 3 in the freezer. They take up too much space for the small size. I guess I am protesting the reduction in size – whatever. One of your competitors sells a gallon plastic container. I wish it were square, though… and it goes on sale at about $7. I can multiply and divide and consider the price per gallon. If the poor can’t afford a whole half-gallon, they shouldn’t buy ice cream – what are we, stupid? I will not buy the small containers like I used to – until they regain their full 64 ounce size. Sorry!


Craig wrote:

Oh, Boy, I’m glad to see I’m not the only one who’s noticed the size of the container has gotten smaller and smaller and smaller…(from a 1/2 gallon to 1.75 quarts, then to 1.5 quarts) – before too long the only size Turkey Hill will offer is a Pint – and the price for that will be $4.29 -or possibly you can have the retailers run a special of 2/$6

I realize the price of everything has gone up, from ingredients,to labor, to transportation, but reducing the size of the container to maintain the price is not the way to maintain your customer base.

The local stores have TH on sale at 2/$6.00 for 1.5 qts. and I can buy other brands (of very similar quality, if not equal) for $2.89 – 3.29 for a HALF GALLON (2 quarts) (and some of that is shipped in from the Midwest)

Now granted, I’m no rocket scientist, but even at 2/$6, a 1.5 qt. container is NOT such a good deal,(I think that’s about $4 a half gallon, but then again, I went to college up the road from your dairy, so my math might not be my strongest point), and, in case you haven’t noticed, we are in a recession here in Pennsylvania, so most of us need to squeeze every penny out of our paycheck. Also, since the dairy farmers are getting about 1/2 the price per hundred weight for their milk as they were not all that long ago, so you can’t blame it all on the farmers.

OK, I feel better now – I just hope you don’t start cutting the quality of the product the same way you’ve been cutting down on the size to keep the price low.


TeeCee wrote:

Please bring back the half-gallon size. The 1.5 liter doesn’t last in our freezer!
Especially things like Moose tracks, Peanut Butter Swirl, Tin Roof Sundae and your wonderful specials.
I miss the Southern Lemmon Pie.


mimisan7 wrote:

What I can’t figure out is why our local supermarket sells TH for $6.00 a ‘container’ and the one up the road five miles sells it for $3.99. Is the one market making a huge profit? I refuse to buy there unless it’s a really good sale (like BOGO). I’d rather go out of my way!


Rob D wrote:

As many folks have said we would like to see the retailers lower it as well, but that’s not going to happen. However, good move on your part. Now the but part. I bet a lot of customers realized that when you shrunk the 1/2 gallon (64 ounces) down to 1.5(48 ounces),(which is not a 1/2 gallon Tony) that you indeed raised the price. We are now getting a smaller size for the same price. So in fact the price did go up. If you made the size 3/4 of a gallon and kept the half gallon price, then the price would be reduced.
There are a lot of smart consumers out there who know exactly what I am saying.
Do you realize how many of us want the 1/2 gallon back, and are willing to pay a little extra for it if need be? I wish you would break away from the rest and make a stand, and go back to the 1/2 gallon container. You said that you took a pole about raising the price, or shrinking the container. You said that the people wanted a smaller container. Have you read the Blog’s? People are demanding the return of the 1/2 gallon container. So I do not know who your census taker was. Maybe he or she came from Florida after the elections! I hate telling my kid to go and pick out a 1.5 litre of Ice Cream!
When did we go to the metric system?
Are we in Canada?
Respectfully,
Rob D Paramus, NJ


Linda Leffler wrote:

Good news I only hope the retailers will pass it on to the consumers. Linda


Al S. wrote:

You do know that that your reduction in price will not be passed on to the cosumer, don’t you. Retailers will continue to sell your product at the same price if not a higher price and you wll continue to decrease the number of ounces in what used to be the half galon size.

Your products are good but I wait for the sales promotions – Buy one get one free!


Nova Gingerich wrote:

It’s nice to know that you will reduce the price by 10 cents. What I want to know is how much smaller the boxes will get along with this 10 cent decrease? Do you think the buyers of your ice cream do not notice that the boxes are getting smaller and smaller?


Anne wrote:

Thanks Turkey Hill for lowering your prices. That’s good business! Love the Moose Tracks, doesn’t even taste like light ice cream.


Margaret wrote:

awesome!! Love the ice cream, so bigger incentives to buy!


barry wrote:

since “the needs of our customers has always been the primary motivation behind many of our business decisions” here’s a public suggestion or 2:

replace the aspartame, which is a nasty man-made CHEMICAL with (likely) negative health effects, from your diet ice teas, with stevia, which is becoming more mainstream. you use splenda, also something NOT found in nature but concocted in a lab, in your diet ice creams. that could be replaced by stevia too.

stevia is a zero calorie, usually zero carbs, super sweet natral sweetner from a plant native to south america. remember that ‘real’ sugar is also made from plants (sugar cane or beets usually). even the horrible ‘high fructose corn syrup’ is made from a plant. stevia, for years in health food stores, is now moving into supermarkets.

TH should set an example for the industry and replace artificial sweetners with natural in diet products. please become the 1st major manufacturer to do so!

next you could be the first major ice cream maker to make (1.5 qt ‘normal’ priced) coconut milk ice cream instead of cows milk ice cream! wow. that would really shock the industry. you’d be the talk of the vegan/vegetarian/health conscience/nutrition world! then high school clubs could resume selling ice cream as a fund raiser.


Tony wrote:

I know it’s not polite to compliment and then follow with a “but”, BUT – Thanks Turkey Hill for passing on the savings; that’s good, if the stores can pass some onto us.
Since I usually buy when stores offer special sales of “2 or 3 for” better price, I usually am getting the best deal along with those occassional coupons (I love coupons), (instead of BUT), SO,
I would appreciate the return to full half-gallon containers. Be daring, be strong, trust us; we will buy plenty of your ice cream and love you even more when we get our 1.5 gals. back. I’ll be waiting and watching!


Carol wrote:

Thanks, Turkey Hill! Now I hope the retailers will follow suit and do the same! On second thought, bring back the 1/2 gallon!!! Go Vanilla Bean!!


Judy wrote:

YEAH to lower prices! I’m stopping on my way home from work for Light Moose Tracks.


Donna wrote:

Yes, please re-introduce the half gallon for those of us that want more! I’d rather have more in one box than save a few cents!


Mary Anne wrote:

Thanks for the price reduction. I still wish that you would sell your regular flavors in bigger packaging, because our family eats a lot of ice cream. The smaller packages are empty too fast!


Gisele Phipps wrote:

In this economy, that is a very nice gesture to do what you can to pass savings on to the consumer, while keeping quality so high. Bravo Turkey Hill!


Bob Kessler Jr wrote:

A savings is a savings even if it’s only $.10. I am not complaining about enjoying Turkey Hill for less.


Antonelle Chunka wrote:

I always enjoy trying the new flavors which are creative and delicious. the price is right and the taste is great! Keep on churning!


Antonelle Chunka wrote:

I always look for the new flavors and enjoy trying each delicious one. The price is right and the taste is great!


Sheryl wrote:

God Bless you all for having a fine company and appreciating your customers, and employees I bet, feel the same—thanks for everything!!!!!


Jan wrote:

We always look for a good sale when we buy most of our groceries, so that is good news.


Terry Warren wrote:

It is really nice to hear that a local company cares enough to do this during very trying economic times for many. Think I could do without bread or meat, but ice cream, never!!!!!


Bert wrote:

Nice. Not needed.


Debbie L wrote:

A decrease in price of Turkey Hill is fantastic!!!


Elaine S. wrote:

Thank you for not increasing the price as the economy is so bad us shoppers have to cut back, but this is good for us.

Turkey Hill ice cream is the best!


Tina Ingham wrote:

Since prices are dropping, I would prefer you to go back to the bigger size containers. I have not been happy every since you decreased from the 1/2 gallon size. I would rather have the bigger size than the 10 cent discount. In fact, my purchase amount of ice cream has greatly decreased since you made the packages smaller. you should have stuck with the traditional 1/2 gallon!


JOANNE wrote:

I HAVE NOTICED THAT TURKEY HILL SELLS FOR LESS THAN OTHER BRANDS OF ICE CREAM;THANK YOU FOR PASSING THE LOWERE COSTS TO US, YOUR ICE CREAM LOVING CONSUMERS!


joseph wrote:

anything helps nowadays.keep it up.


Charlie wrote:

It,s amazing how some stores can sell Turkey Hill so much cheaper than a store that is 5 miles away.It pays to Shop Around!


billie johnson wrote:

This is awesome. In this time of economic uncertainty, it makes me happy to know I can count on Turkey Hill. To provide great quality at great prices.


Ellen wrote:

As one of the many unemployed USA workers, I want to thank you Mr. Frey for the savings. Turkey Hill makes delicious ice cream as well as great beverages. May your generosity be just the beginning nationwide.


Jan C wrote:

Lent is over this week, and so I’ll be back to my favorite pastime, a dish of ice cream and a good book. In regard to the size of your packaging, in a way it’s a good thing. I am able to put 2 cartons on top of each other and so now I can fit 4 cartons in my freezer, where before I could only fit 2. thanks


Upstate NY wrote:

LEMON Swirl,Gelati or Southern Lemon Cheesecake or – wait let me check the freezer for the correct name – BRB-yum, that was refreshing. Since Turkey Hill is one of the only ice cream makers that even have luscious Lemon ice cream, I hope LEMON DUETTE wins an award for most original. I beg friends to scope out the ice cream sections of their grocery stores to find it since it’s hard to find in upstate NY. Maybe TH will increase production since we’ve probably bought the entire east coast production. Not that any one buys ice cream at stands anymore, but if you happen upon an ice cream palor that says they have 100’s of flavors, just for fun, see if they have a lemon flavor. Bet it’s hard to find Lemon ice cream but heck, why bother- just pick up a TH LEMON DUETTE and you’ll be singing in the Summertime anytime. PS:TH – did you ever have another Lemon ice cream other than the Lemon Duette?


Lori wrote:

Wonderful News. When everyone else is raising their prices its a breath of fresh air to find those who are actually helping the consumer by lowering their prices. THANK YOU :}


Robbin L. Netz wrote:

Apricot? How about trying that as a feature flavor one month as a tribute to your uncle. Apricot Duetto sounds scrumptious to me! Speaking of GREAT flavors…GO MOOSE TRACKS!!! Yipee! It would be wonderful to see ALL that purchase Turkey Hill take the savings, and donate it to a worthy cause. It may not sound like a lot, but it adds up. Every little bit helps. Thanks to the T.H.T.


Meg K. wrote:

I can not speak for others, so here in NH, this Ice Cream loving family Thanks you! Thanks for doing it, telling us and continued flavors!


J Mike wrote:

Good gesture by Turkey Hill. Unfortunately, I haven’t seen any of our local supermarkets pass-on the savings.


Carol Triano wrote:

Turkey Hill is great, you are the reason family owned businesses are successful. Honesty, quality ingredients and always offering your products to customers for a fair price.


Sue wrote:

I wish all companies would follow your lead and lower prices instead of making us deal with coupons. Now that you’ve given us this news, I intend to watch, at my grocery store, to see if they pass on this reduction in price, to their consumers


Patti Sherman wrote:

Thanks for the savings..it is so delicious , I already think it is a bargin!


Susan wrote:

What a concept!!!! Get rid of coupons and lower the prices all around would be a start. I know competition though.
Love the products and O YES that MOOSE TRACKS ICE CREAM, what a delight.:)


Jacqueline Seewald wrote:

Hopefully your price reduction will set a precedent for other food manufacturers. In a time of high unemployment and rising inflation, your decision to lower prices is an excellent model for industry and a benefit to the economy.

Jacqueline Seewald
just released! THE DROWNING POOL–request it at your local library!


Susan K. Lapp wrote:

Wow! Thank You! Turkey Hill!!! Much Love & Support!!! All My Love, Susan K. Lapp Of NJ XOXO….<3


Jennifer Barr wrote:

The retailers will probably keep the small savings for themselves. We will never recieve the discount.


Edie wrote:

Every little bit helps – thanks.


Delia wrote:

Very cool!


Cheryl S wrote:

I am so glad that I have even more reasons to buy Turkey Hill–it’s less money this year then last year!!!


Susan C wrote:

great news! now we can afford to buy more Turkey hill ice cream


mary frey wrote:

EVERY TIME WE BUY TURKEY ICE CREAM ,IT IS A SAVING , BUT THANK FOR MORE SAVINGS


Thomas wrote:

Sorry, but it’s not even worth mentioning.


Mary Ann wrote:

I love your ice cream and thanks for the saving.


Sharon wrote:

Great news that prices are going down!


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