Good news, fellow ice cream lovers! I’m very happy to announce that effective April 1, 2009, Turkey Hill Dairy offered retailers a five cent reduction on the net wholesale price of our 1.5 quart ice cream flavors. This is in conjunction with a five cent decrease offered on October 1, 2008. In other words, retailers are now able to purchase Turkey Hill ice cream for 10 cents less than they used to, a savings we hope will lead to lower prices for the many Turkey Hill ice cream fans out there.
So why the ten cent discount? There are a few reasons, actually.
For years, the cost of making ice cream rose steadily. So did the cost of making just about every other packaged good. Which is why manufacturers began decreasing the size of packaging, raising the price of the product, or, worst of all, stopped making real ice cream in many flavors. Sometimes they did all three. As many of you know, instead of raising prices to offset the rising cost of ingredients, last year Turkey Hill decreased the size of its packaging (but we kept making the same great tasting, rich premium ice cream). It was an issue I discussed in a previous blog entry here on the Ice Cream Journal.
But now, the cost of ice cream ingredients (primarily milk and cream) has begun to decrease. Prices came down enough to warrant passing along some of that savings to customers. I know it’s only 10 cents, but given the higher grocery costs everyone has experienced over the past few years, and today’s tough economic times, a little savings here and there can really add up.
Making the decision to lower prices was actually an easy one. Ever since my great-grandfather, Armor Frey, created Turkey Hill Dairy over 75 years ago, the needs of our customers has always been the primary motivation behind many of our business decisions. He’d, no doubt, be extremely pleased with this price reduction…after letting me know what he thought about the disappearance of Apricot and Honey Vanilla from the Turkey Hill ice cream line-up.
Sincerely,
Quintin Frey
President, Turkey Hill Dairy
Tags: ice cream, price reduction, quintin frey, turkey hill
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Please bring back the half-gallon size. The 1.5 liter doesn’t last in our freezer!
Especially things like Moose tracks, Peanut Butter Swirl, Tin Roof Sundae and your wonderful specials.
I miss the Southern Lemmon Pie.
Oh, Boy, I’m glad to see I’m not the only one who’s noticed the size of the container has gotten smaller and smaller and smaller…(from a 1/2 gallon to 1.75 quarts, then to 1.5 quarts) – before too long the only size Turkey Hill will offer is a Pint – and the price for that will be $4.29 -or possibly you can have the retailers run a special of 2/$6
I realize the price of everything has gone up, from ingredients,to labor, to transportation, but reducing the size of the container to maintain the price is not the way to maintain your customer base.
The local stores have TH on sale at 2/$6.00 for 1.5 qts. and I can buy other brands (of very similar quality, if not equal) for $2.89 – 3.29 for a HALF GALLON (2 quarts) (and some of that is shipped in from the Midwest)
Now granted, I’m no rocket scientist, but even at 2/$6, a 1.5 qt. container is NOT such a good deal,(I think that’s about $4 a half gallon, but then again, I went to college up the road from your dairy, so my math might not be my strongest point), and, in case you haven’t noticed, we are in a recession here in Pennsylvania, so most of us need to squeeze every penny out of our paycheck. Also, since the dairy farmers are getting about 1/2 the price per hundred weight for their milk as they were not all that long ago, so you can’t blame it all on the farmers.
OK, I feel better now – I just hope you don’t start cutting the quality of the product the same way you’ve been cutting down on the size to keep the price low.
I hate the smaller “Half-Gallons” and I think they are too small. I find that they thaw faster on the way home and I now only but 1 – once in a while – instaed of having 2 or 3 in the freezer. They take up too much space for the small size. I guess I am protesting the reduction in size – whatever. One of your competitors sells a gallon plastic container. I wish it were square, though… and it goes on sale at about $7. I can multiply and divide and consider the price per gallon. If the poor can’t afford a whole half-gallon, they shouldn’t buy ice cream – what are we, stupid? I will not buy the small containers like I used to – until they regain their full 64 ounce size. Sorry!
Thank you. Thank you. Thank you. I find this entry really nice. I don’t care it’s only 10 cents. It’s the fact that Turkey Hill isn’t just thinking about themselves and hopefully in the end this will impact the bottom line in a positive way via more sales. I will only buy ice cream at X price or below (Turkey Hill or not) despite my desire for Turkey Hill. Times are tough.
The carton has been reduced by 25%. A ten cent decrease which the consumer will likely not see is an insult.
I have been enjoying Harris Teeter and Wegmans ice cream. In my opinion, they value their customers more than turkey Hill.
Great product. Great price. Great quality.
I always watch for the sale prices on Turkey Hill ice cream in the newspaper circulars. Then I buy as many as possible cause some stores have a limit. If you wait until the last day nothing is left. (just goes to show how much everyone loves Turkey Hill ice cream!)
WOWWWWWWWWWWWWWWWW, YOU LOWERED THE PRICE OF THE 1.5 quart TURKEY HILL ICE CREAM CONTAINER TO THE PRICE THAT YOU USED TO CHARGE FOR THE HALF GALLON OF TURKEY HILL ICE CREAM?
And your customers are STUPID enough to think that you’re GIVING them something?
Good for you, Quintin! You’re a crook and a thief and you’re robbing your customers blind and you didn’t even need a gun. Your grandfather is probably spinning in his grave.
Why the ten cent discount? Easy, because SOME customers, like myself and the other customers with a brain, buy any ice that’s on sale these days and are no longer loyal to the crooks at Turkey Hill and Turkey Hill is sweating their dropping sales.
Simple, no?
Simple, yes.
Go ahead, delete my comments. I’m sure this fits with your new company censorship guidelines.
I used to be a loyal Turkey Hill customer until I realized that they were being deceptive with their customers. Not only have the containers shrunk, but I am certain they are pumping more air into their ice cream than ever before.
It’s true that some types of ice cream use more air than others. This air takes up room, which means that it takes less ice cream mixture to fill the container, which means it costs less. The space taken up by air is called the overrun. In the United States, up to half of a container of ice cream can be air and I’m sure Turkey Hill is one of those companies that takes full advantage of this.
I recently switched to Shurfine brand ice cream and it has Turkey Hill beat in both quantity and quality. It is a true half gallon and you can tell when you pick it up that it is not full of air. The ice cream is denser, but very creamy and delicious! I would love to know who makes Shurfine’s ice cream. It’s terrific!