April 13th, 2009 | Category: General
MOOSE TRACKS UPSETS VANILLA TO WIN ULTIMATE FLAVOR TOURNAMENT!
Posted by: Turkey Hill Team
In the history of sports, there have been only a few upsets of truly unimaginable proportion. Team USA over the Soviet Union in the 1980 “Miracle on Ice.” Joe Namath leading the Jets to a stunning win over the Baltimore Colts in Super Bowl III. Buster Douglas outpunching Mike Tyson to shock the boxing world in 1990.
And today, Light Recipe Moose Tracks joins that list of legendary underdogs with an amazing win over defending champion Vanilla Bean in the second annual Turkey Hill Ultimate Flavor Tournament.
It’s no doubt that the win is among the greatest ever, but some might argue that what Moose Tracks accomplished over the last seven days qualifies as perhaps the greatest upset in history. That distinction is granted not just because Light Recipe Moose Tracks – a 40-to-1 underdog entering the tournament – beat the number one flavor in the nation, but because of the incredible margin by which that victory was achieved. After more than 1,600 votes were cast by ice cream lovers across the nation, Light Recipe Moose Tracks handed Vanilla Bean a meltdown of epic proportions by grabbing a whopping 63 percent of the votes. Just minutes after the polls opened, Moose Tracks jumped out to a 12 to 1 lead and, by the end of the first day, everyone knew they were witnessing history in the making.
The win is truly legendary for other reasons, too. Vanilla Bean – the top-selling flavor in the nation, “the flavor that goes with everything” – wasn’t just beaten by any old ice cream, it was beaten by a light ice cream. Yes, the victory is an historic moment in ice cream history and signals a new era for light ice cream flavors worldwide. The defeat of the world’s greatest ice cream flavor by Light Recipe Moose Tracks has put light flavors on an equal freezer shelf with their regular peers. Equal in taste. Equal in quality. And now, finally, equal in the eyes of ice cream lovers worldwide.
Follow us on twitter!
If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.
68 Comments
I live in NJ. I haven’t seen Moose Tracks here yet. Is it available in the Mt. Holly, NJ area?
June 28th, 2009 at 5:51 pmThanks,
Nancy Haines
[...] an amazing win over defending champion Vanilla Bean in the second annual Turkey Hill Ultimate Flavo click for more var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : [...]
May 2nd, 2009 at 3:02 amI really thought Vanilla Bean would win. It’s one of my husband’s favorites. I was happy to see the light ice cream get the credit it deserves.
April 24th, 2009 at 9:49 amI’m a huge fan of the light ice creams. The fat free don’t do it but the light are really great.
April 24th, 2009 at 9:48 amSomehow I missed my email regarding the winner:(
April 24th, 2009 at 9:47 amI am a moose track junkie. I love every bite of Turkey hill ice cream.
April 21st, 2009 at 1:07 pmYay! My #2 fave won! Can’t wait to see who won prizes as well.
April 20th, 2009 at 9:19 amCongrats to light moose tracks, hopefully ellis’s IGA in Patten Maine will carry it and we will be able to enjoy it on vacation.
April 15th, 2009 at 7:37 pmI love all of the Turkey Hill light recipe ice creams, but Moose Tracks is my favorite. Yeah!
April 15th, 2009 at 10:27 amyea for moose tracks. keep up the good mooing
April 15th, 2009 at 10:14 am; TURKEY HILL FLAVORS ARE ALL WINNERS THIS WORLD
April 15th, 2009 at 8:21 amMoose tracks is good but give me vanilla any day you can always dress it ip and make another flavor out of it you can’t do that with Moose Tracks.
April 15th, 2009 at 12:20 amGot to buy me another one…price of turkey hill ice cream went down this week….THANK YOU!!!
April 14th, 2009 at 10:02 pmI hope the thousands of meese are happy their feet carried the day.
April 14th, 2009 at 9:58 pmCan’t imagine trying to put moose tracks in a root beer float or many other recipes that vanilla bean can go into–OH don’t get me wrong…I also love the light moose tracks but sometimes you just want to have a different topping.
April 14th, 2009 at 9:29 pmknew it would win
April 14th, 2009 at 7:59 pmNever make a business decision based on a survey.
April 14th, 2009 at 7:40 pmI still like peanut butter things. I like the fact that it is light, though!
April 14th, 2009 at 7:00 pmI’m so glad it won–I told my husband it would!!!!
April 14th, 2009 at 6:40 pmCongratulations Light Moose Tracks ,I believe it is the best light I have eaten in a real long time. Keep the great light flavors coming Turkey Hill.
April 14th, 2009 at 6:16 pmJust emptied my box of the “Champion” and will have to go to our Turkey Hill store for another. It’s goooood!
April 14th, 2009 at 5:35 pmIs the win % close enough to have a recount? I think there were some loose chads that didn’t get counted somewhere….
April 14th, 2009 at 5:01 pmOh well, maybe next year…or maybe Gertrude box of chocolates will win..It should have won this year..But congratulations Moose tracks…don’t get comfortable in that spot…you will be dethroned next year. And as I said before, there is no bad flavor of turkey hill ice cream..it is all delicious.
April 14th, 2009 at 4:45 pmCongrats Light Moose Tracks! Vanilla has always been my favorite…however, I will give the Moose Tracks a try in the future.
April 14th, 2009 at 4:44 pmAh, the moose has done it again! Congratulations, even though vanilla bean is still my personal favorite.
On another track – I tasted Turkey Hill’s peach iced tea today for the first time (due to the fact that our store just got it in). Puh-lease, keep it coming! Even better, can you send in some diet peach?
Yvonne
April 14th, 2009 at 4:43 pmGertrude Hawk Box of Chocolates will always be the #1 winner to me. I do love Light Moose Tracks better then Vanilla…so Yipee!
April 14th, 2009 at 4:37 pmJust got the winning Light Moose Tracks today. I now know why it beat out my Vanilla, it is awesome. All of Turkey Hill flavors are wonderful. Linda
April 14th, 2009 at 4:36 pmDidn’t know MT was THAT much of an underdog! It just makes the victory that much sweeter!
April 14th, 2009 at 4:34 pmYou go Moose Tracks
April 14th, 2009 at 3:29 pmHooray, for Moose Tracks. Thank you “Turkey Hill” for making such a wondeful ice cream, and it’s light. Gotta love it for sure…….. Yummmmmmy
April 14th, 2009 at 3:16 pmHip Hip Hooray for Moose Tracks.
April 14th, 2009 at 2:14 pmHey Vanilla, there’s always next year.
Will this cause a surge in Moose tracks’ sales? I hope my store has some when I go.
April 14th, 2009 at 1:47 pmFinally something that I voted for wins!!!
April 14th, 2009 at 1:13 pmWay to go Moose Tracks. 63% to 37% That’s a big margin. I just love Moose Tracks
April 14th, 2009 at 12:53 pmWay to go Moose Tracks. 63 to 37% What a win. I just love Moose Tracks.
April 14th, 2009 at 12:51 pmHi Turkey hill fans, I have been sick with a very bad cold. I am back now. I like this moose ice cream, but I really love the Chocolate box Ice cream or the best vanilla Tureky hill ice cream. Now since I am well. I can buy me some turkey hill ice cream.,
April 14th, 2009 at 12:09 pmcongratulations moose tracks….can’t wait until next year’s contest!
April 14th, 2009 at 12:07 pmWay to go, Moose Tracks! I’ll have some tonight to celebrate this historic win!
April 14th, 2009 at 9:56 amIts about time the voters realized Vanilla makes a great base for sundaes and other flavor ice creams, but by itself it is very bland to our taste buds. The early popular mixture was vanilla fudge which gave the sundae flavor minus the whipped cream, then came rocky road followed by many other mixtures.
April 14th, 2009 at 9:48 amMy house still thinks “Box of Chocolate” should have won.
I think the light ice cream had an advantage over vanilla bean with more people being health conscious or calorie counting.Not exactly fair but I will concede
April 14th, 2009 at 9:13 amAnd it makes me wonder…. how would a Light Recipe Vanilla Bean flavor have fared in this battle…. hmmmm???
April 14th, 2009 at 8:56 amVanilla lovers, we must demand an investigation, and take this to the “courts”. All we need is one of the major political parties to assign some of their lawyers and strategists to this “dessert” cause.
April 14th, 2009 at 8:52 amWait until the next election!
EVERYONE JUST LOVES MOOSE TRACKS, SO HOW COULD IT LOSE. MOOSE TRACKS IS THIS YEAR’S AMERICAN IDOL!
April 14th, 2009 at 8:51 amCan’t believe a “light” ice cream won. Maybe I will be forced to try it, but I’m not convinced.
April 14th, 2009 at 8:47 amIt was rigged! I tell ya the elections was rigged! Blame it on the hanging chads!
April 14th, 2009 at 8:36 amWho are these people that voted for moose tracks?
April 14th, 2009 at 8:33 amI KNEW YOU COULD DO IT- MOOSE TRACKS- YEAH!!!!!
April 14th, 2009 at 8:20 amMoose Tracks is so good!! Glad its #1
April 14th, 2009 at 8:16 amCan’t say I am too surprised that Moose Tracks won. It truly is as delicious as any full fat flavor. Way to go, Moose!
April 14th, 2009 at 8:12 amMy Vanilla did not win! Maybe next year but I will buy Light Moose Tracks! Bring out more Light flavors, Turkey Hill!
April 14th, 2009 at 8:06 amMoose tracks deserves to be #1.
April 14th, 2009 at 8:04 amgreat for moose tracks to be the winner, but any turkey hill ice cream wins in my eyes
April 14th, 2009 at 8:01 amWe love the Light Ice Creams. Yea for Moose Tracks!
April 14th, 2009 at 7:55 amI am very happy that my favorite won the tournament but I’m not surprised. It’s so good, it’s hard to believe that it’s “light”. It tastes full-flavored and not artificial. Hooray for Moose Tracks!!
April 14th, 2009 at 7:41 amI believe it shows that everyone is looking for a “healthier” ice cream and so the light ice cream is not a surprise. Plus Moose Tracks is fantastic!
April 14th, 2009 at 7:37 amI’m shopping on my way home from work at 8am to buy some of the new winning flavor. Way to go Light.
April 14th, 2009 at 7:33 amAlways nice to see a new opponent win !! We love Moose Tracks so we are thrilled to have voted for the winner.
April 14th, 2009 at 7:30 amMoose Tracks all the way around the track!!!! What a celebration:) Vanilla Bean is still a good one but hooray for the goop!!!
April 14th, 2009 at 7:25 amYes, the fact that a “light” ice cream won is interesting. Does this mean Turkey Hill will soon be offering new “light” versions? Hope so!
April 14th, 2009 at 7:13 amHonestly, I’m a big vanilla fan. But my husband loves chocolate. We both enjoy light Moose Tracks though. It’s a great taste. Keep up the good work!
Jacqueline Seewald
April 14th, 2009 at 5:52 amnew mystery release: THE DROWNING POOL–check it out on Amazon or ask for it at your local library!
I am totally surprised. I thought vanilla would always be the champion of icecreams.
April 14th, 2009 at 5:42 amwere these votes counted in Florida?
April 14th, 2009 at 5:15 amThis was the tastiest contest ever. I am sorry vanilla bean lost out, but everyone wins when they have turkey hill.
April 14th, 2009 at 5:02 amMy daughter and I just checked-in to see which flavor won & she called it….woohoo Moose Tracks!!
April 13th, 2009 at 6:41 pmNow we have to go get some to celebrate…yum!
Vote was a fix—did you count the hanging chads—I want a re-vote
April 13th, 2009 at 5:15 pmYay for light moose tracks!
April 13th, 2009 at 3:43 pmLight Moose Tracks is the ultimate for ice cream lovers who are watching calories!
April 13th, 2009 at 2:16 pmCongratulations!
What other flavor would a TRUE chocohaulic want?
April 13th, 2009 at 11:54 amThese comments are intended to be a discussion of the information presented in the blog postings. Any product-related questions or other issues not related to the post should be referred to our consumer response team through the link on our Contact Us page, as they are the true experts in answering any questions or concerns you may have about Turkey Hill and its products.
The Ice Cream Journal is a public forum and comments left here will be visible by all visitors (e-mail addresses will not be visible). When making comments, please adhere to standard guidelines of decorum and respect. Turkey Hill reserves the right to edit or delete comments in violation of these guidelines.