In the 1930s, the Great Depression and the repeal of Prohibition made a serious dent in the sales of ice cream nationally. One insider was quoted, “The dime that went for soda now frequently goes for beer.”
Ice cream manufacturers tried all sorts of things to get people to buy ice cream again, including suggesting ice cream as a breakfast ingredient. One ad by the Hydrox Corporation exclaimed, “Ice Cream for Breakfast! Well, why not?” along with a suggestion for topping cereal with a scoop of your favorite ice cream flavor. Said the ad, “It is cream, you know.”
(P.S. – As many of you guessed, the answer to the question of which story was fake in our last post is #3. An eight-year ice cream headache is impossible, no matter how much ice cream you eat. And yes, the leaders of our government really do quarrel over issue like the “official state ice cream vendor.”)

If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.
please see my post of May 20th, 2009 at 4:44 pm in the previous blog concerning the fake news story #3.
I can’t see ice cream for breakfast. I’d rather look forward to it and have it later in the day. Makes the afternoon or evening special!
Jacqueline Seewald
newest novel: THE DROWNING POOL–ask for it at your local library or check it out on online!
Dieticians suggest to consume desserts before your main meal; but Breakfast!
Personally, I think ice cream is good any time, so why not for breakfast? A small dish, topped with maybe some strawberries, would be an excellent way to start the day!
I LOVE ICE CREAM FOR BREAKFAST! WHY NOT? ICE CREAM IS FOR ANY TIME OF THE DAY OR NITE AS FAR AS I AM CONCERNED!!!
I must have been ahead of my time, as I have been eating Turkey Hill vanilla ice cream topped with corn flakes for as long as I can remember. Oh that smooth vanilla, oh that corny crunch. What a combo!
I work 10:00 p.m. to 6:00 a.m., so ice cream is often my before bed snack at 8:00 a.m. So while the rest of you are eating “breakfast”, I’m eating ice cream! Give it a try…you might just find it to be a great way to start your day. After all, I’m sure there are some of you out there that eat cold left-over pizza for breakfast
My family and I could have Turkey Hill for breakfast and some of us have !! I know it is nutritious and I always go around the curve, never with it !!!!!!
Bacon,eggs and grits ice cream?
I think ice cream topped with cereal sounds better but not a lot of cereal. You have to taste the yummy ice cream.
When I was younger and thinner I used to put vanilla ice cream on my cream of wheat. What a great excuse to eat ice cream in the morning. Valerie
One of my favorite meals is ice cream on waffles , who needs syrup !!!
ice cream topped with Frosted Rice Krispies is excellent!
I have never tried ice cream at breakfast. There are so many suggestions from the readers I am going to have to try one. It sounds like it will liven up your breakfast meal.
I’ve been eating ice cream for breakfast for years! It’s one of the few benefits of “growing up.”
A favorite breakfast of mine is ice cream and waffles. I don’t have it that often, but it is great on a hot summer morning.
Icecream for breakfast sounds yummy to me.
I liked the green icecream cone. It reminded me of a lime icecream. That would be different. I like lime sherbet.
Perhaps this is where some of those crazy Japanese flavors could come in like, bacon-and-egg ice cream, or oatmeal cinnamon ice cream…. hmmm. Now that last one I might try!
ice cream for breakfast? sure, breakfast, lunch and dinner. sounds like heaven.
I like ice cream ,but not for breakfast;;;;I know it is good for you but ,that is going to far
Ice Cream, Ice Cream we all scream for ice cream. It is a anytime and anywhere and always hits the spot. Got to Love it!!
I’m an icecreamaholic and have eatten ice cream for breakfast,lunch & dinner-right out of the carton of course!!!
It’s 7:13 AM here and after reading this and signing up for newsletter..I’m developing an ice cream craving!!! Will check your listing for one with coffee!
Love to see you make Chocolate, Pecan Cocoanut Pie Ice cream.