ASK ERNIE: TURKEY HILL’S “TOP SECRET” ICE CREAM PROJECT

Posted by Turkey Hill Team on March 10th, 2010


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CAROL M. FROM HALIFAX, PA ASKS: I have a question about new flavors. I heard from a friend that Turkey Hill is making a new flavor of ice cream that will be totally new and different. Is that true? I understand if you can’t tell me about it because it’s a secret, but any information you can provide would be great because I’m a big ice cream fan, especially anything chocolate!

Thanks for your question, Carol. I’m actually surprised that it’s taken this long for rumors about our “secret” new ice cream to find their way to ice cream fans outside the Dairy. (Although I have a sneaking suspicion that the “leak” is a clever tactic cooked up by our marketing department.)

It’s true that we’re working on a new type of frozen treat, but it’s not really a new flavor. It’s more of a new type of ice cream, which will be available in several different flavors. We’ve been working on it for about two years under the internal code name “Nine.” I was initially opposed to using a secretive code name and it took some getting used to, but it’s actually grown on me because I sort of feel like James Bond when I use it.

I can’t really reveal too much about the project until we’re ready to officially announce it later this month, but I can say that this type of ice cream has never been created before and it will redefine the way people enjoy at ice cream. Stay tuned!

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84 Responses to “ASK ERNIE: TURKEY HILL’S “TOP SECRET” ICE CREAM PROJECT”

  1. leecarr says:

    another nine, a new type of ice cream, this is sounding better all the time. looking forward to it.

  2. leecarr says:

    and on another note, I keep voting everyday and sometimes I see that I am in the minority but I still believe that the flavors I choose are winners

  3. Karen says:

    Now you’ve really peeked my interest. I’m dying to find out what this could be.

  4. Carol Y says:

    I think you should have called it a “TEN”!!!

  5. Leah says:

    How exciting! I can’t wait to find out what this is – and coming from TH we all already know it’s going to be amazing! =)

  6. Sheila says:

    Can’t wait to hear what it will be!

  7. Sheila says:

    How come I can’t see the current results in The Baseball Match-Up? Although I’m sure the reigning World Series champs will be in the lead! :)

  8. brenda says:

    Dear Ernie, I have a question for you? Why do you need to add sodium to yur ice cream? Can you do with out the sodium in your turkey Hill ice cream?
    can you make a pure Red White and Blue Ice Cream? for the summer season? I love Turkey Hill ice cream

  9. Linda Leffler says:

    I am so excited, can’t wait to try the new ice cream. I really don’t know how Turkey Hill could make another type when they already have the best. Linda

  10. Jane M says:

    Intrique!!

  11. Mary Gropp says:

    May it be no fat, no sugar, and as delicious as Turkey Hill’s Extreme Cookies and Cream! I swear I cannot figure out how that ice cream is “legal”.

  12. Dominick says:

    I hope all loyal subscribers will be sent a free sample.

  13. Jeffrey says:

    As I have cholesterol problems, I hope it is a new type of lower (or no) fat ice cream. I have frequently asked for a flavor you don’t have yet, low fat coffee ice cream with low fat fudge swirl. This is a flavor that has always been my favorite!

  14. Robin Ames says:

    Well, I’m curious!! Can’t wait for the big reveal! :)

  15. Craig Kurtz says:

    All I know is if Turkey Hill creates it, it will be a hit and will be delicious. Look forward to the introduction and savoring all of the flavors. : )

  16. BETTY says:

    looking forward to tasting it

  17. Bob Kessler Jr says:

    I can’t imagine a new type of ice cream. How can you improve on Turkey Hill ice cream? I wasn’t awaare of a demand by customers for a new kind of ice cream. The flavor doesn’t matter to me – but a new kind of ice cream peaks my curiosity.

  18. Eric B.From says:

    What initially drew me to Turkey Hill were the exotic flavors and they keep me interested today ! Thanks

  19. Jim in SOMD says:

    Ernie, Ernie Pinckney. I’ll have my ice cream shaken, ot stirred. Actually, he resembles “Q” more tthan James Bond. Anyway, it is interesting to know that TH is coming out with a new type of frozen treat.

  20. MC says:

    STAY TUNED!!!!!!!!!!!!!!!!

  21. Evan Thomas says:

    I am so ready for some Nine!

  22. Karen says:

    Sounds very interesting!

  23. Gary says:

    Now you’ve done it! I can’t sleep wondering what it is and will I like it as much as ice cream.

  24. Turkey Hill Team says:

    We’re glad to hear that everyone is
    excited about the new ice cream!

    Sheila – We’ll fix the issue with the baseball poll. Thanks for bring that to our attention!

    Brenda – Regarding the relatively low sodium levels in ice cream, some sodium is found in almost all ice creams. The reasons vary, but it’s hard to avoid it altogether. Hope this helps!

  25. CHRISTINE says:

    THIS IS VERY EXCITING. ALWAYS LOOLKING FOR SOMETHING NEW AND GOOD IN ICE CREAM ESPECIALLY WHEN IT’S TURKEY HILL.
    CAN’T WAIT TO FIND OUT WHAT THIS WILL BE.

  26. theresa lindemann says:

    LOVE LOVE ANY ICE CREAM FROM TURKEY HILL

  27. jeannine leonard says:

    a secret inside turkey hill dairy, humm, I wonder if the cows will talk?
    Or maybe the cows don’t know. If the state of California has happy cows maybe the state of Pennsylvania has secretive cows?

  28. Peggy M says:

    This is very interesting. Will be waiting to hear just what “nine” is. One thing we can be sure of….as long it’s from Turkey Hill I’m sure we will all be happy with it.

  29. Arvella says:

    C’mon Phillies. Time to get back on top. Waiting with anticipation for “NINE”
    to come out. it’s Turkey Hill so it has to be great

  30. Joan says:

    Just can’t wait to see what the new addition will be. How can you improve on the Turkey Hill we know and love??

  31. Ken says:

    I love your ice cream!

  32. christie says:

    How exciting!! I am very very curious/anxious to hear what is in store for all of us turkey hill ice cream lovers!!

  33. Emilia says:

    Just one question: Can you eat as much as you want without buying new clothes????????????

  34. Robin says:

    Hope it’s weight watcher friendly.

  35. Jacqueline Seewald says:

    I love a good mystery! Now I will speculate. But I need more clues!

  36. Heidi says:

    Guess I had better go shopping for another freezer so I have room for all the “Nines” flavors!

  37. Alexa says:

    sounds interesting – I’m sure it will taste good coming from turkey hill

  38. Sheryl says:

    thanks for the opportunity to vote !!!!! still hope to get more flavors in Detroit!!!!!

  39. Betty Henny says:

    Wow, Ernie! The suspense mounts as we impatiently await the unveiling of this new ice cream product! You had better be looking over your shoulder for the possible kidnapper who wants the secret formula!! Ha-Ha We will await the exciting arrival of the “new kid” in the world of ice creams!!

  40. MARY FREY says:

    would like to see you make bigger cartons of ice cream;;;

  41. Sandra Linen-Ward says:

    It will be interesting to see the new formula they come up with.

  42. sandy c., corry,pa says:

    WOW, that my lucky number, I can’t wait to try it. one of my favorite foods and my lucky number, who could have figured.

  43. Sara B. says:

    Wow!! A real mystery. Can’t wait to find out what it is. Any hints?

  44. Judi says:

    How intriguing! Can’t wait. Meanwhile still loving my TH Butter Pecan!

  45. frank says:

    MY wife and I consume 3 turkey hill ice creams weekly . We use an insulated container when we shop. Now i Will need a larger one when your new icecream debuts, Bring it on.

  46. gianna says:

    I can’t wait….and whatever this new type of ice cream is….I do hope that chocolate will be involved as one of the flavors!

  47. Norma says:

    Now you have really piqued my curiosity.
    You must always be looking for new ideas to remain on top of your game.

    GO, TURKEY HILL, GO!!

  48. IceCreamFiend says:

    NEW = EXCITING!!!

  49. Lois Sidelnick says:

    NINE Does that mean 9 different ingredients? 9 flavors in 1? 9 colors? Whatever, I know I will like iT.

  50. marion says:

    Can’t wait to hear about it. Hope it is healthy!!!

  51. Sarah says:

    Okay, now I’m intrigued. I can hardly wait until you make the big announcement. Whatever it is, I’m sure I’ll be crazy about it because it is TH.

  52. shirley clark says:

    Best ever ice cream – I always have some in my freezer – love the different flavors (not a lover of chocolate ice cream – just chocolate candy) but that doesn’t keep me from eating the different flavors of chocolate.

  53. Nancy N says:

    Sounds interesting! Can’t wait for the big reveal!!!!!

  54. Russ says:

    I CAN HARDLY WAIT!

  55. Bert says:

    A great name for the new ice cream “NINES”

  56. Donna says:

    Can hardly wait.

  57. lori says:

    can’t wait

  58. Mary says:

    Can’t wait till it comes out, but then it will probably take a year before it gets to my neck of the woods.

  59. Anna says:

    mhm… looking forward to when it is officially available!

  60. Lauren says:

    Aweeesooome.

  61. Stefanie Schmidt says:

    So interesting, I can’t wait for the new treat!

  62. alicelynne says:

    Sounds mysterious. I cannot wait for NINE to debut!

  63. Joseph says:

    I want to know!!!!!!!!!

  64. KEN says:

    I am looking forward to what it will be!

  65. Maryanne s says:

    Oh nine…..My favorite number

  66. Carol Serafin says:

    Nothing like a little intrigue to get us through until the “great reveal”. Looking forward to finding out all about this new product …. in the meantime, I will have to keep working my way through the TH flavors!!

  67. Ann says:

    I’m curious, does it have 9 ingredients, or 9 flavors? Was the number 9 chosen simply because the number 7 was already taken? Whatever it is I am looking forward to trying it.

  68. jonibee says:

    oo9..will we be on “cloud 9″ after trying the illusive #9?

  69. linda d cunningham says:

    i can hardly wait for the new type ice cream to come out . Code word “nine”. please hurry!!!!!!!!

  70. Ron says:

    I’m so looking forward to “nine”,and ten, and eleven and…

  71. Marcy says:

    HOPE THE “NINE” IS BUTTERSCOTCH!

  72. Paula F. says:

    If you build it, they will drool!

  73. Patty says:

    The excitement builds. Sounds very intriging & I can’t wait to find out and try whatever it is.

  74. Pat says:

    Wow can’t wait to hear about it.

  75. Harriet G. says:

    I will keep reading your newsletters to find out about this new type of ice cream.

  76. Harriet G. says:

    I am looking forward to finding out about this new type of ice cream.

  77. Vonnie in VA says:

    May the new “Nines” receive all “10′s”!!!!

  78. Jeanne says:

    nine means no in German…spelled differently I assume. But if the new nine is from Turkey Hill, I am sure
    it will not be NO.

  79. Christine Schwartz says:

    I can not guess what this type of ice cream would be but wouldn’t it be great if you made a novelty that consisted of banana ice cream on a stick covered by chocolate coating??

  80. Lori Carson says:

    Sounds very intriguing!!!

  81. [...] be wondering why Turkey Day Triple Fudge was given the internal codename “Nine,” as revealed in Ernie’s blog entry earlier this month. The reason was because in initial consumer focus group testing, the new flavor [...]

  82. [...] be wondering why Turkey Day Triple Fudge was given the internal codename “Nine,” as revealed in Ernie’s blog entry earlier this month. The reason was because in initial consumer focus group testing, the new flavor [...]

  83. [...] be wondering why Turkey Day Triple Fudge was given the internal codename “Nine,” as revealed in Ernie’s blog entry earlier this month. The reason was because in initial consumer focus group testing, the new flavor [...]

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