It’s true that food stylists – those who arranged and photograph food for those tempting photos you see in ads and in restaurants – sometimes create ingenious concoctions to stand in for the real thing under the hot lights of the studio.
Mashed potatoes are sometimes substituted for ice cream. So are recipes involving shortening and confectioners sugar. But when it comes to photos used in advertising, the Federal Trade Commission has deemed that real ice cream must be used in ice cream ads. However, if the ads are for the ice cream cone or a hot fudge topping, a phony ice cream concoction can be used.
So what’s being used in the photo below: Real ice cream or an imposter? We’re not sure, but it sure looks good!
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If you’ve got a technical question about the ice cream making process or some other inquiry about the nuances of America’s favorite treat, chances are Ernie has the answer. He might not be able to answer all questions, but he’ll try his best and some may be featured on the Ice Cream Journal.