Posts Tagged ‘study’

MEN AND WOMEN AGREE TO DISAGREE ON ICE CREAM FLAVORS

Thursday, September 10th, 2009

manwomanicecreamFood and beverage researcher, Mintel, has uncovered a bit of a gender gap when it comes to male and female ice cream preferences. According to a 2008 study by the group, 70 percent of men prefer plain ice cream, like chocolate or vanilla, while 74 percent of women would rather grab a scoop of ice cream with chocolate or candy bits in it.

Of course, that doesn’t mean that men and women don’t like each other’s preferences. The same study showed that 66 percent of women would opt for a plain scoop after they’ve had their fix of fancier flavors, and 63 percent of men would do the same with the women’s preferred flavor.

All of this leaves us wondering: What do you think about this study? Does it ring true for you or your spouse’s personal ice cream preferences?